Working notes from an SEO practice that only does search. Everything here is written the way we report to clients: specific, measurable, and honest about what moves rankings in the Sarasota-Bradenton market — and what doesn't. No recycled listicles, no "content is king."
The exact checklist we run against local sites before scoping an engagement — indexation, Google Business Profile, on-page entities, citations, and the seasonal factors unique to this metro. Read the checklist →
Crawl budget, index bloat, Core Web Vitals, rendering, structured data — the eight layers of a proper technical SEO audit, with the specific checks and thresholds behind each one. Read the guide →
How AI assistants pick which local businesses to recommend, what the retrieval layer actually reads, and the concrete AEO changes that earn citations for local queries. Read the analysis →
The map pack takes the majority of clicks on local intent queries. Here's every Google Business Profile field that matters, ranked by observed impact, plus the review-velocity math. Read the breakdown →
A local link building playbook built from Gulf Coast examples — chambers, local media, sponsorships, and data assets — with effort-versus-authority scoring for each tactic. Read the playbook →
We publish when we have something measured to say, not on a calendar. Each post above maps to a service we actually run: local SEO, technical audits, content strategy, and link building.
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